Welcome to The Style Scruple by Ashley McDonnell, a fashion and travel blog with a twist, as Ashley discovers ethical and kind to the Earth brands with stories worth hearing.

The Style Scruple was born after Ashley realised that she couldn’t find products that were high quality and ethical, with corporations sacrificing morals for profits. Through research within the cosmetics industry, she discovered many inspirational companies that were leading the way, with big brands and well-known labels falling far behind.

Follow Ashley’s journey as she travels across the world in search of inspirational leaders in fashion, food and cosmetics. Currently completing her Business Masters at HEC Paris and UCD Dublin, Ashley is living in the fashion capital of the world whilst working at LVMH and loving every minute of it.